# theCLICK

> theCLICK is an AI marketing training platform and Claude Cowork plugin marketplace. We train marketers and entrepreneurs to plan, build, and ship AI-powered marketing campaigns using Growth OS — a library of installable Claude plugins that turn Claude into an AI marketing agent.

## AI Marketing Madness 2026

AI Marketing Madness 2026 was a bracket-style tournament comparing 16 community-built Claude Cowork plugins across four rounds of head-to-head evaluation. This archive is an evergreen "best AI marketing plugin" comparison resource — watch the demo videos, read the breakdowns, and see which plugins won each matchup.

- **Tournament Champion:** Social Content Engine by Nikki Stine — automated monthly social media calendar and post generation for small businesses.
- **Runner-Up:** AccessiBuddy by Ann Marie Borelli — website accessibility audit and ADA compliance workflow.
- **People's Choice:** Monthly Growth Sprint by Jenn Coles — monthly growth planning sprint for fractional CMOs.
- **Most Creative:** City Compass by Michael Lands — local city-specific marketing automation.

## Bracket Index + Championship

- [AI Marketing Madness 2026: Bracket & Results](https://theclick.ai/ai-marketing-madness/): Full bracket, all 15 matchups, and the winners of the $1,000 in prizes.
- [Championship — Social Content Engine vs AccessiBuddy](https://theclick.ai/ai-marketing-madness/round-4-matchup-1/): AI social content plugin vs AI accessibility plugin. Championship matchup.
- [Contest Rules & Judging](https://theclick.ai/ai-marketing-madness/rules/): How the tournament, voting, and prizes worked.

## Semifinals

- [Semifinal 1 — Social Content Engine vs Prep a Poppin' Podcast](https://theclick.ai/ai-marketing-madness/round-3-matchup-1/): Content vs Creation. Winner: Social Content Engine.
- [Semifinal 2 — Monthly Growth Sprint vs AccessiBuddy](https://theclick.ai/ai-marketing-madness/round-3-matchup-2/): Growth vs Accessibility. Winner: AccessiBuddy.

## Quarterfinals

- [Quarterfinal 1 — Brand Voice Builder vs Social Content Engine](https://theclick.ai/ai-marketing-madness/round-2-matchup-1/): Voice vs Volume. Winner: Social Content Engine.
- [Quarterfinal 2 — Inbox to Operations vs Prep a Poppin' Podcast](https://theclick.ai/ai-marketing-madness/round-2-matchup-2/): Systems vs Shows. Winner: Prep a Poppin' Podcast.
- [Quarterfinal 3 — Monthly Growth Sprint vs Letter Wingman](https://theclick.ai/ai-marketing-madness/round-2-matchup-3/): Visibility vs Ownership. Winner: Monthly Growth Sprint.
- [Quarterfinal 4 — Revenue Planner vs AccessiBuddy](https://theclick.ai/ai-marketing-madness/round-2-matchup-4/): Revenue vs Compliance. Winner: AccessiBuddy.

## Round of 16

- [Matchup 1 — Brand Voice Builder vs Digital Bedazzler](https://theclick.ai/ai-marketing-madness/round-1-matchup-1/): Brand Voice vs Brand Polish. Winner: Brand Voice Builder.
- [Matchup 2 — LaunchPage vs Social Content Engine](https://theclick.ai/ai-marketing-madness/round-1-matchup-2/): Page Builder vs Content Engine. Winner: Social Content Engine.
- [Matchup 3 — Inbox to Operations vs Project Handoff](https://theclick.ai/ai-marketing-madness/round-1-matchup-3/): The Operations Battle. Winner: Inbox to Operations.
- [Matchup 4 — Prep a Poppin' Podcast vs Otis30](https://theclick.ai/ai-marketing-madness/round-1-matchup-4/): The Preparation Showdown. Winner: Prep a Poppin' Podcast.
- [Matchup 5 — RankEverywhere vs Monthly Growth Sprint](https://theclick.ai/ai-marketing-madness/round-1-matchup-5/): The AI Search Battle. Winner: Monthly Growth Sprint.
- [Matchup 6 — Letter Wingman vs Prospect Brief](https://theclick.ai/ai-marketing-madness/round-1-matchup-6/): The Pipeline Battle. Winner: Letter Wingman.
- [Matchup 7 — Client Qualifier vs Revenue Planner](https://theclick.ai/ai-marketing-madness/round-1-matchup-7/): The Revenue Battle. Winner: Revenue Planner.
- [Matchup 8 — AccessiBuddy vs Power of One Donor Thank-You](https://theclick.ai/ai-marketing-madness/round-1-matchup-8/): Heart vs Compliance. Winner: AccessiBuddy.

## Claude Cowork Quick Start (for newcomers)

The fastest way to get started with Claude Cowork. Free industry-specific plugins that build your AI marketing workspace in one guided session. Each plugin sets up your offers, persona, and brand voice, then generates 12 to 20 growth ideas tuned to your business.

- [Claude Cowork Quick Start Plugins by Industry](https://theclick.ai/claude-cowork-quick-start-plugins): Pick your industry and download the Quick Start plugin tuned to it. Free.
- [Growth OS Quick Start](https://theclick.ai/library/growth-os-quickstart): The foundation plugin for solo operators. Builds offers, persona, voice, growth ideas, and a morning routine in one session.
- [Growth OS for Marketing Agencies](https://theclick.ai/library/growth-os-agency): Multi-client setup. Onboard new clients in 30 minutes with isolation between client folders.
- [Growth OS for Coaching & Consulting](https://theclick.ai/library/growth-os-coaching-consulting), [SaaS](https://theclick.ai/library/growth-os-saas), [E-Commerce](https://theclick.ai/library/growth-os-ecommerce), [Healthcare](https://theclick.ai/library/growth-os-healthcare), [Real Estate](https://theclick.ai/library/growth-os-real-estate), [Construction](https://theclick.ai/library/growth-os-construction), [Nonprofit](https://theclick.ai/library/growth-os-nonprofit): Industry-tuned variants.

## MCP Library for Claude Cowork

Editorial reviews of remote MCPs that marketers can install in Claude Cowork. Most entries install through the custom-connector flow (Customize > Connectors > +) with a Name and Remote MCP server URL. Directory connectors install with a single click from Anthropic's official Connectors Directory. Each entry includes the install path, three-step instructions, and concrete marketing use cases.

- [The Library: All entries](https://theclick.ai/library): Browse every reviewed MCP for Claude Cowork.
- [How to Install an MCP in Claude Cowork](https://theclick.ai/library/how-to-install): The three-step custom-connector flow, with FAQ for OAuth, Advanced settings, and provider authorization.
- [Claude Cowork MCPs vs Claude Code MCPs: What's the Difference?](https://theclick.ai/library/cowork-vs-code): Plain-English comparison of the two Claude surfaces for MCP install. Side-by-side install flow, comparison table, audience guidance, and common confusions cleared up. Cowork supports remote/hosted MCPs only; Claude Code supports both remote and local (stdio) MCPs.
- [Apify MCP: Web Scraping and Research for Marketers](https://theclick.ai/library/apify): Apify's official MCP connects Claude to 6,000+ pre-built web scrapers. Marketers use it for competitive pricing snapshots, lead lists, SERP tracking, and review aggregation across G2, Trustpilot, and Tripadvisor. Cowork URL: https://mcp.apify.com.
- [Notion MCP: Run Content Ops from Claude](https://theclick.ai/library/notion): Notion's official MCP gives Claude read and write access to your Notion workspace via OAuth. Marketers use it for editorial calendars, content briefs, customer research, SOPs, and project tracking inside the Claude conversation. Cowork URL: https://mcp.notion.com/mcp.
- [Slack MCP: Pull Customer Voice and Team Context into Claude](https://theclick.ai/library/slack): Slack's official MCP connects Claude to your workspace via OAuth. Marketers use it for customer voice aggregation across support and community channels, turning long threads into briefs, scheduled team updates, and content ideation from team discussions. Cowork URL: https://mcp.slack.com/mcp.
- [ClickUp MCP: Run Tasks and Projects From Claude](https://theclick.ai/library/clickup): ClickUp's official MCP connects Claude to your ClickUp workspace via OAuth. Marketers and agency operators use it for campaign tracking, content pipeline status, time tracking against clients, and summarizing task comment threads into decision briefs. Available on every ClickUp plan. Cowork URL: https://mcp.clickup.com/mcp.
- [Canva MCP: Generate Designs and Exports From Claude](https://theclick.ai/library/canva): Canva's official MCP connects Claude to your Canva workspace via OAuth. Marketers and creators use it for generating social graphics and slide decks, exporting to PNG/JPG/PDF/PPTX/MP4, resizing across channels (Pro+), and applying brand kits and autofill (Enterprise). Works on every Canva plan. Cowork URL: https://mcp.canva.com/mcp.
- [Beehiiv MCP: Newsletter Data and Segments in Claude](https://theclick.ai/library/beehiiv): Beehiiv's official MCP connects Claude to your newsletter publication via OAuth. Newsletter operators use it for performance analysis (open rates, click rates), subscriber segmentation, content planning grounded in actual reader behavior, and site SEO auditing. v1 is read-mostly with write capabilities on the roadmap. Available on every beehiiv plan. Cowork URL: https://mcp.beehiiv.com/mcp.
- [Higgsfield MCP: AI Video Generation for Marketers in Claude](https://theclick.ai/library/higgsfield): Higgsfield's official MCP connects Claude to a routing layer over 30+ video models (Sora 2, Veo, Kling, Nano Banana). Marketers and creators use it for short-form ad generation, UGC and unboxing video, product reviews, and TV-spot teasers, each with a built-in virality score on the output. Capability-evaluation review for the video-gen gap in the marketing stack. Cowork URL: https://mcp.higgsfield.ai/mcp.
- [Klaviyo MCP: Lifecycle Email and SMS in Claude](https://theclick.ai/library/klaviyo): Klaviyo's official hosted MCP gives Claude direct access to your Klaviyo account via OAuth. Ecommerce operators and marketing teams use it for lifecycle flow design, segment building with natural-language criteria, campaign drafting, and performance reporting (open rate, click rate, revenue per recipient). Free on every Klaviyo plan. Capability-evaluation review for client engagements where Klaviyo is the platform in use. Cowork URL: https://mcp.klaviyo.com/mcp.
- [Shopify Storefront MCP: AI Shopping Assistants for Your Catalog](https://theclick.ai/library/shopify): Shopify's official Storefront MCP exposes any store's public catalog, cart, and policies to Claude with zero authentication required. Ecommerce founders, agencies, and product teams use it for conversational product discovery, AI-assisted gift guides, pre-purchase support assistants, and prototyping conversational commerce. Capability evaluation for the Storefront tier; admin/order operations live in separate developer-track Shopify MCPs. Cowork URL pattern: https://{your-store}.myshopify.com/api/mcp.
- [Descript MCP: Edit Video and Audio Projects from Claude](https://theclick.ai/library/descript): Descript's official hosted MCP connects Claude to Descript projects, compositions, and the Underlord editing toolkit via OAuth. Podcasters, series producers, and content teams use it for long-form recording cleanup (filler removal, Studio Sound, captioning), short-form repurposing (pulling social clips from podcasts), and project/series management. Capability-evaluation review for the polish-and-repurpose layer of the video stack. Cowork URL: https://api.descript.com/v2/mcp.
- [Clay MCP: GTM Research and Enrichment Inside Claude](https://theclick.ai/library/clay): Clay's official MCP installs as a one-click connector from Anthropic's Connectors Directory in Cowork. Sales operators, founders running outbound, and agencies use it for account research and ICP scoring (headcount, funding, tech stack, traffic, news), contact discovery with verified emails, outbound prep grounded in enrichment, and list cleaning. Clay Functions let admins expose reusable enrichment workflows (waterfall providers, ICP scoring, outbound generation) that Claude can invoke conversationally, with function-level permissioning and credit budgets. Available on Clay Launch, Growth, and Enterprise plans. Capability-evaluation review for client engagements where Clay is the GTM enrichment stack in use. Cowork install: https://claude.com/connectors/clay (one-click, OAuth in browser).

## Voice Skills for Claude (free, MIT-style)

Standalone Claude skills shipped as single Markdown files. Drop the file in your `~/.claude/skills/` folder (Claude Code) or paste into Cowork memory. No tools, no API keys, no setup. Maintained by theCLICK as the same voice files we run in production. Fork-friendly.

- [Reynolds Voice: A Claude Skill for Editorial Writing](https://theclick.ai/library/reynolds-voice): A free Claude skill that makes Claude write LinkedIn posts, blog articles, newsletter content, and video scripts in a witty, approachable editorial voice. Short, opinionated, portable across Claude Code, Desktop, and Cowork. Download: https://theclick.ai/skill-files/reynolds-voice.md.
- [Draper Voice: A Claude Skill for Sales Copywriting](https://theclick.ai/library/draper-voice): A free Claude skill that makes Claude write sales pages, promotional emails, ad copy, and launch sequences with the punch and urgency to actually persuade. Pair with Reynolds Voice for full content plus sales coverage. Download: https://theclick.ai/skill-files/draper-voice.md.

## Claude Cowork: Hub and Spokes

The /claude-cowork section is theCLICK's pillar resource on the Claude Cowork framework: a hub page plus four spokes covering the foundational concepts marketers and operators need to use Claude as a teammate. Anthropic explicitly names "Claude Cowork" as a Pro-tier feature on https://claude.com/pricing.

- [Claude Cowork: The Hub](https://theclick.ai/claude-cowork): Overview of the framework and the five phases (Context Engineering, How AI Agents Work, Skills, Connectors, Plugins). Includes FAQ and the citation to Anthropic's pricing page.
- [Context Engineering](https://theclick.ai/claude-cowork/context-engineering): How to give Claude the right information at the right time. The foundation every other phase depends on.
- [How AI Agents Work](https://theclick.ai/claude-cowork/how-ai-agents-work): The four traits (planning, tools, memory, persistence) that turn a chatbot into a teammate.
- [Skills](https://theclick.ai/claude-cowork/skills): Reusable folders of instructions Claude loads when the work calls for them. The breakthrough that makes the rest compound.
- [Connectors](https://theclick.ai/claude-cowork/connectors): The wires that plug Claude into Notion, Drive, Slack, and the rest of your stack. Four levels, from one-click to MCP.

## Core Growth OS Resources

- [theCLICK Pro Membership](https://theclick.ai/pro): Full Growth OS plugin library, AI marketing training, and community.
- [Claude Cowork Quick Start](https://theclick.ai/claude-cowork-quick-start-plugins): Free industry-specific starter plugins.
- [Plugin & Tool Library](https://theclick.ai/library): Reviewed plugins, skills, and MCPs for the Claude ecosystem.
- [Articles](https://theclick.ai/articles): AI marketing guides, deep dives, and tutorials.
- [Free Training](https://theclick.ai/free-ai-marketing-training-videos): Free video training on Claude, ChatGPT, and AI marketing workflows.
- [The Vlog](https://theclick.ai/vlog/): Short, off-the-cuff videos from Russ on AI, marketing, and the work. Real takes, no script, no edits.
- [About theCLICK](https://theclick.ai/about): Our mission and team.
- [Russ Henneberry](https://theclick.ai/russ-henneberry): Founder bio, speaking, and background.

## Key Facts

- All AMM plugins run inside Claude Cowork (Claude.ai Projects environment).
- theCLICK Pro membership includes access to the full Growth OS plugin library, weekly AI marketing training, and the private community.
- Founder: Russ Henneberry.
- Contact: support@modernpublisher.com