Here's what's coming up:
Look at the big brain on Siri!
AI monkey business
The Apex Intelligence
But first… hit the reply button and let me know if you get this joke…
… and (if you do get it) you should know that I love you. 🤗
Ok, now on to the news of the day…
AI PARTNERSHIP
The Bullets
Apple signs a multi-year deal with Google to pump some Gemini juice into Siri. Because if you can’t beat ‘em... partner up and write a billion-dollar check. (which in Apple money is like finding spare change for Taco Bell in the couch cushions.)
Apple flirted with OpenAI and Anthropic but chose Google as "most capable." (Think: Golden Bachelor just with fewer roses and more NDAs.)
Expect Siri 2.0 in 2026: sassier, smarter, and (FINALLY!!!) less of a digital goldfish.
Apple pinky-swears it’ll still be privacy-first, even while cozying up to Google's data firehose.
Why it matters
I’ll speak for all of us here:
1) As consumers we’re waaaay beyond ready for a Siri upgrade.
2) As marketers and business owners, we still haven’t fully grasped how voice AI is about to reshape business, work, and especially marketing and sales.
BROUGHT TO YOU BY
theCLICK Pro with Growth OS
Why your AI copy still sounds like… a robot.
You ask for an email, and it gives you fluff. You ask for a landing page, and it gives you boiled chicken. 🍗
Why? Because your AI is not structured properly.
For example, in Growth OS we build a "Pain-Pleasure Persona" that forces the AI to write from deep customer psychology that addresses fears, desires, and identity rather than surface-level garbage.
If you’re using AI to grow your business or someone else’s business, you should consider joining theCLICK Pro and consider it an investment.
The amount of time and money that’s at stake here is peanuts 🥜 compared to the annual membership fee.
🌐 I’ll take ‘AI Doom + Gloom’ for $600, Alex.
Answer: In 2023, this “godfather of AI” and Nobel Prize winner left Google so he could speak more freely about the risks of advanced AI systems.
Answer... ermm... question at the bottom of this email. 👇
🙉 OH, AND THIS...
Officials Chase Real Monkeys While AI Prints New Ones
This week in my home town of Saint Louis, officials had a very real and very weird problem: multiple reports of monkeys on the loose.
So they did the usual stuff.
They took tips, searched the area, brought in experts. (Yes, the zoo got looped in. Because when your day includes “escaped primates,” you phone a professional.)
As the story spread, people started posting “sightings” with AI-generated images and video that looked like evidence but was basically monkey-themed fanfic.
Officials said the fake/AI posts kicked off “rumor after rumor,” making it harder to separate real leads from synthetic noise.
So yes, friends, the future has arrived: premium monkey business… brought to you by Sora and Nano Banana. 🍌 🐒
That’s it for today! Check out the Jeopardy answer down there. 👇
Hit the REPLY button and say and let me know what you thought of this issue.
Let’s build something together!
Russ
Jeopardy Answer: Who is Geoffrey Hinton?
Hinton’s resignation sent shockwaves through the AI community as Hinton immediately became one of the most quoted insiders on the downside risk of AI.
Here’s a 20-minute sample of Hinton’s take from his appearance on the Diary of a CEO pod.
Quote from Hinton: “We are not used to thinking about things smarter than us. If you wanna know what life’s like when you’re not the apex intelligence, ask a chicken.”
