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We exist because the rules of business have changed.

At theCLICK, we use AI to think clearer, create faster, and execute at a level that used to require a team.

What We Believe

In this moment of massive technological change, we hold these things to be true:

1

...experience and age is a superpower because AI amplifies wisdom.

2

... if you want to make bigger money, you need to be solving bigger problems.

3

... there's never been a better time for a creative person to build.

4

... one person can create the output of a small team (and earn like it.)

5

... the market rewards movement, not perfection.

6

... the real risk is waiting to get started.

7

... those that communicate most clearly are winning.

About RUSS HENNEBERRY

Hi, I'm Russ. 👋

I’m Founder of theCLICK and I'll be your guide as we navigate the fast-moving (and exciting!) world of AI marketing together.

Over the past two decades, I've been immersed in digital marketing, consulting, speaking, and writing about what works (and what doesn't) in business growth.

I’ve worked on business growth with thousands of companies through my consulting, training, stage presentations and my book, Digital Marketing for Dummies.

I created theCLICK to give marketers like you the tools, training, and community to thrive in this AI-powered era.

Think of me as your personal AI marketing mentor, here to help you turn this historic shift into real career and business gains.

Have questions? Contact me directly at [email protected].

Russ Henneberry | Founder of theCLICK

From our newsletter

AI agents are learning to share ✦ ChatGPT took my job, sent feedback ✦ She can’t cry, but she trends

Dec 12, 2025

•

7 min read

AI agents are learning to share ✦ ChatGPT took my job, sent feedback ✦ She can’t cry, but she trends

This is Big Tech’s version of couples therapy. And I’m glad they’re going because these giants need to cooperate or lose ground to China’s open-source juggernauts. The dream is agentic AI that actually works across ecosystems, not just inside one company’s sandbox.

Russ Henneberry
Russ Henneberry
OpenAI pauses profits for polish ✦ Gemini swears it'll play nice ✦ Meta’s ad AI needs a nap

Dec 5, 2025

•

6 min read

OpenAI pauses profits for polish ✦ Gemini swears it'll play nice ✦ Meta’s ad AI needs a nap

Oh... and don't let your AI tool gaslight you...

Russ Henneberry
Russ Henneberry
AI that knows your shoe size ✦ Claude is a boss? ✦ Cute plushie but questionable life coach

Nov 28, 2025

•

4 min read

AI that knows your shoe size ✦ Claude is a boss? ✦ Cute plushie but questionable life coach

2025 was supposed to be the Year of the AI AgentTM but what we got was more “demo magic” than real-world utility. Impressive on stage, awkward everywhere else.

Russ Henneberry
Russ Henneberry

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