Attention: Business owners who know AI matters but haven't found a system that works
The 90-Day Countdown Has Started. Install Your AI Marketing Department Before It Ends.
- The most powerful AI model ever built is 90 days from broader access. The Treasury Secretary called an emergency meeting about it.
- Every major AI platform shipped agent-level tools this year. 120+ agentic tools, 11 categories. Your competitors are already installing them.
- In 8 weeks, you walk out with an AI agent that writes in your voice, a live website, a running content engine, and a campaign already launched.
- theCLICK Pro is the 8-week live installation that gets you ready. 50 seats. Starts May 12.
50 of 50 spots remaining
Building
Built two cleaning company websites with online booking in under a day.
Ash Ran a $1,000 Klaviyo audit in 10 minutes that used to take 6 hours.
Debbie Cranked out a training outline and PowerPoint in 1 hour instead of 8.
Cindy Shipped 15 pages of copy and sorted 1 TB of images in 9 hours.
Julie Built a 25-skill, 6-agent content engine for a litigation client.
Michael A full month of posts across 4 platforms, ready to publish.
Nikki Built a brand voice plugin that matched her real writing voice.
StacyLynn 6 AI skills replaced a 16-hour local business audit process.
Susanna Eliminated customer service email with an AI chatbot on his site.
Spiro Created a 43-page e-book and lead magnet for veterinarians.
Claudia Configured two AI agents, one for each of his businesses.
Fred 
available
The Countdown
You Tried AI. It Didn't Work. You Weren't Wrong.
Every Major AI Company Shipped Agents This Year
Who's Behind This (And What I Won't Sell You)
Why Growth OS Works When Everything Else Didn't
YOUR VOICE
It sounds like you wrote it
"AI can't write in my voice" is the number one objection we hear. Growth OS captures your tone, cadence, and point of view during setup. Every output matches your style because the agent was trained on it.
- ✓ Voice capture built into the Quick Start setup
- ✓ Matches your tone, vocabulary, and perspective
- ✓ No more editing generic AI output for hours
Marketing Without Growth OS
- 1 Open ChatGPT. Type a prompt.
- 2 Get generic output that sounds like everyone else.
- 3 Spend 45 minutes editing it to sound like you.
- 4 Copy-paste into your CMS, email tool, social scheduler.
- 5 Repeat for every channel, every week.
- 6 Wonder why nothing compounds.
- 7 Try a different AI tool. Same result.
- 8 Total: $20/month + your entire week.
Marketing With Growth OS
- 1 Your agent reads your brand voice file and persona docs.
- 2 Content engine scans 5 channels for opportunities overnight.
- 3 Agent drafts articles, emails, LinkedIn posts in your voice.
- 4 Connects to your CMS, Beehiiv, Slack through MCP.
- 5 Campaign Builder produces sales pages, email sequences, landing pages.
- 6 SEO and AI discoverability optimized automatically.
- 7 You review, approve, publish.
- 8 Total: $20/month + 3-4 hours/week. System compounds.
TIME BACK
Stop producing. Start closing.
Most founders spend their day writing content, answering email, and doing research. Growth OS handles the production work so you spend your hours on strategy and revenue.
- ✓ AI drafts content, email, and research in minutes
- ✓ You review and approve instead of create from scratch
- ✓ Reclaim 2-4 hours every day for high-value work
This Is What One Person With Growth OS Can Build
Ash Built two complete cleaning company websites in under a day, with online booking and 40+ SEO pages. Got job applications within 48 hours.
Debbie Ran a $1,000 Klaviyo audit in 10 minutes that used to take 6 hours.
Michael Built a 25-skill, 6-agent content engine for a client, targeting $20K-per-case performance pricing.
Nikki Built a Social Content Engine plugin that generates a full month of ready-to-publish posts across 4 platforms.
Susanna Built 6 AI skills to automate a 16-hour local business audit process.
Julie Shipped 15 pages of copy and sorted 1 TB of images for a client in 9 hours.
StacyLynn Built The Bedazzler, a brand voice plugin tested on live marketing content until it matched her real writing voice.
Spiro Eliminated customer service emails with an AI chatbot trained on his 13-year-old website.
Claudia Created a 43-page e-book and lead magnet for veterinarians using Claude Cowork.
Cindy Cranked out a training outline and PowerPoint in 1 hour instead of 8.
Russ' AI training paid for itself many times over within my first quarter... this training has helped me land 2 clients and expand into new markets. Test.
Sharlet Brennan
Founder, Brennan Communications
Holy Wow... Russ, as much as I like Claude, it's you who made this possible. I'm a solopreneur, non-techy, and over 55, relaunching a content writing biz. Thank you! See you inside theCLICK! I've just begun building!
Hope A. Langevin
Founder, Fit Writer For Hire
What you build, week by week
What Your Business Looks Like 8 Weeks From Now
Your Agent Knows Your Business
You walk into the first session with a blank workspace. Your agent gets configured with your offers, your audience, your voice, and your rules. It learns your business as well as your best employee. You walk out with: A working AI agent that knows your business. By the end of week 2, you'll ask it to write something and stop mid-sentence. Because it already sounds like you.
Your Story Gets Installed
Your positioning. Your origin story. Your messaging framework. The agent captures how you talk about what you do and why it matters. You walk out with: A brand story framework and an agent that writes in your voice. Not generic copy. Your voice, on command.
Your Content Engine Goes Live
Scan for content opportunities. Produce articles, newsletters, LinkedIn posts, YouTube scripts, Shorts. Your content pipeline fills up and stays full. You walk out with: A running content engine. Scanning. Drafting. Producing. Marketing teams with AI are 44% more productive and save 11 hours per week. You'll feel the shift here.
Your Website Gets Built
Not a template you customize over three weekends. A site your agent builds with you, designed around your offer and your audience. You walk out with: A live website. Built. Published. Working.
You Get Found
SEO and AI discoverability. Traditional search plus AI search: Google, AI Overviews, ChatGPT, Perplexity. Your content surfaces where your buyers are actually looking. You walk out with: An optimized site and content strategy built for both traditional and AI search.
Your First Campaign Launches
Full marketing campaign orchestration. Sales pages, email sequences, landing pages. You build and launch a real campaign before the cohort ends. You walk out with: A launched campaign. Not a plan. Not a draft. A live campaign generating leads or sales.
Picture this. It's 7:14am on a Tuesday in July. You open your laptop with your first coffee. Your content engine flagged three opportunities overnight and scored them. Your agent drafted the top-scored article, a LinkedIn post, and the B-section of this week's newsletter. Your website is live. Your launch campaign crossed 60 registrations while you slept. You review. You approve. You hit publish. By 8:00am, you've shipped what used to eat your whole day. By 9:00am, you're working on the part of the business only you can do. You didn't hire anyone. You didn't outsource. You built a system, and now it produces. That's the transformation. From scattered experiments to a machine that runs.
INTRODUCING
The First Professional Credential for AI Business Growth.
Finish the program. Prove your mastery. Earn the AI-BGP.
Jane Doe, AI-BGP. Bob Smith, AI-BGP. Your name, AI-BGP.
How you earn it
- 1
Show Up
Attend at least 12 of the 16 live sessions (live or recorded within 14 days).
- 2
Install Your System
All six Growth OS plugins configured and running in your Claude Cowork workspace.
- 3
Ship Real Work
Launch one real marketing asset built on your configured agent. Not a practice exercise. A live asset.
- 4
Pass the Capstone
A 30-minute live review where you demonstrate full grasp of the Claude Cowork and AI principles behind your system.
Most AI "certifications" are watch-some-videos-and-answer-a-quiz credentials. The AI-BGP isn't one of those.
AI-BGP is to AI business growth what CPA is to accounting and PMP is to project management. It proves you can operate the system, not just describe it. When you finish, the credential goes on your LinkedIn. The post-nominal goes after your name. The badge goes on your website.
Clients, employers, and prospects see the three letters and know you've actually built this, not read a book about it.
Earn it once. Use it for the rest of your career.
CONTENT ENGINE
Watch it write itself
Growth OS doesn't give you generic filler. It writes real content in your voice, about your offers, for your audience. Articles, emails, LinkedIn posts, landing pages. First draft to published in minutes.
Inside the 8-Week Installation, You'll Discover:
- → The three reasons 95% of AI pilots failed in 2025 (straight from the MIT report) and the exact fix for each one. Most teams attempt one of the three and stay stuck.
- → The 3-file configuration trick that makes AI output indistinguishable from your own writing. Members have had their own assistants ask which emails they wrote.
- → Why installing one marketing capability at a time outperforms every "master AI" course on the market, and costs a fraction of the time
- → What McKinsey means when it says "the experimentation chapter must end," plus the exact 72-hour move the highest-performing SMBs made first
- → The brand voice configuration method that turns generic AI slop into copy clients think you wrote at 2am after three coffees
- → How one configured agent absorbs the work of a content writer, an SEO specialist, a web developer, and a campaign manager without any of them on payroll
- → The content scanning workflow that surfaces the five highest-leverage opportunities in your market each week and scores them before you read a word
- → What Jensen Huang means when he says 75,000 NVIDIA employees will work alongside 7.5 million AI agents, and the small-business version that one operator can run
- → Why the skills you build in the next 8 weeks compound into a widening moat by the time Mythos-class AI reaches the public
- → The token efficiency techniques that cut AI costs by 40-60% without any visible drop in output quality
- → How members are building and launching complete marketing campaigns (sales page, email sequence, landing pages) inside a single week
- → The MCP connector strategy that wires your agent to Slack, Gmail, Drive, Notion, and your CMS without a single line of code
- → Why "AI can't write in my voice" was true in 2024 and exactly what changed in 2026. The single technical shift most marketers still haven't caught.
Here's What You Get Your Hands On
Brand Voice Configuration → Your agent writes in your voice, not generic AI-speak
Content Scanning Workflow → Finds opportunities across 5 channels and scores them before you look
Campaign Builder Templates → Sales pages, email sequences, landing pages built from your offers
Site Starter Framework → Your website designed around your offer and audience, built with your agent
Search Party Playbook → SEO + AI discoverability for Google, AI Overviews, ChatGPT, Perplexity
MCP Connector Library → Link your agent to Slack, Gmail, Drive, Notion, Beehiiv, and your CMS
Token Efficiency Guide → Cut AI costs 40-60% without sacrificing output quality
The Numbers Tell the Story
The shift is real
- 58% of U.S. small businesses now use generative AI. Two years ago, it was 23%. (U.S. Chamber of Commerce, 2025)
- 75% of knowledge workers use AI at work. 46% started in the last six months. (Microsoft, 2025)
- 91% of marketing professionals incorporate AI into daily workflows. (Salesforce, 2026)
The gap is real
- 83% of growing SMBs adopted AI. 55% of declining ones did. (Salesforce, 2025)
- "Future-built" companies see 1.7x revenue growth and 3.6x shareholder return vs. the 60% that lag. (BCG, 2025)
- AI-skilled workers earn a 56% wage premium over their peers.
The productivity is real
- Marketing teams with AI save 11 hours per week. (CoSchedule, 2025)
- 91% of SMBs with AI say it boosts revenue. 87% say it helps them scale. (Salesforce, 2025)
- AI costs 95-99% less than hiring for structured tasks. Delivers results 5-10x faster.
The countdown is real
- Mythos leads 17 of 18 benchmarks. 93.9% on SWE-bench vs. 80.8% for the current best.
- Treasury Secretary and Fed Chair convened emergency meeting with Wall Street CEOs. (April 10, 2026)
- Project Glasswing partners include Apple, Google, Microsoft, AWS, NVIDIA. 90-day report due early July.
Russ is always on the cutting edge, first doing the work, then teaching it in a way that actually clicks. And when it comes to AI, he's become one of the most trusted voices I know.
Molly Pittman
CEO, Smart Marketer
Russ taught us how to think for ourselves and build any AI solution we needed. In just two months, Russ completely transformed our marketing team.
Lauryn Snelson
COO, Zipify
What's included
Here's Exactly What Gets Installed
The Live Installation (8 Weeks)
16 live sessions. Twice a week. 90 minutes each. Everything recorded. Complete it, ship your final asset, pass the capstone review, and earn your AI-BGP credential. Value: $3,000
- ✓ Six plugins installed: Quick Start, Brand Story, Content Engine, Site Starter, Search Party, Campaign Builder
- ✓ Claude Cowork training from setup through advanced workflows
- ✓ Token efficiency techniques to cut AI costs 40-60%
- ✓ Every session recorded and indexed for rewatching
- ✓ AI-BGP (Certified AI Business Growth Professional) credential on completion
The Ongoing Membership
Everything you need to keep the system running after week 8 ends. Value: $1,200/year
- ✓ Weekly office hours with Russ (ongoing, not just the 8 weeks)
- ✓ Monthly masterminds with other Pro members
- ✓ Private Slack community for daily support
- ✓ Expanding plugin library as new capabilities ship
- ✓ On-demand training library access
Bonus: AI Email Newsletters Workshop
The complete email marketing system using AI. How to scan, draft, edit, and send newsletters your list actually opens. Value: $497
Total value: $4,697. Your investment today: $690.
What would this cost to build yourself?
- • A marketing assistant to do the work: $3,000+/month.
- • A marketing agency on retainer: $5,000+/month.
- • A freelance web developer for the site alone: $5,000 to $15,000 per project.
- • Another six months of scattered AI experiments that don't compound: the real cost of falling behind.
Fast-Action Bonus: The Launch Crew (First 10 Only)
The first 10 people who join get something the other 40 don't. An extra weekly small-group session for the first 3 weeks. While the full cohort meets twice a week, Launch Crew members meet three times. Smaller group. More direct attention. Your foundation gets dialed in with hands-on support. Private coaching at this depth of access retails in the $1,500 to $3,000 range. Yours free if you're one of the first 10. Why only 10? Because you can't give that level of attention to 50 people. Practical limit, not a marketing gimmick. 10 spots. Once they're claimed, they're gone.
What It Costs. What It's Worth.
$990 is the standard price after launch. That's what comparable AI implementations run, and that's what this cohort will cost the next time it opens. During the cart window (April 28 through May 5), launch pricing brings it to $690. One campaign launched with this system covers the full cost. The system keeps producing after that. After May 5, the price returns to $990 and this cohort closes.
50 of 50 spots remaining
The 30-Day "It Works or It's Free" Guarantee
Join. Show up. Go through the first few weeks. If you decide theCLICK Pro isn't for you, email us within 30 days and you get a full refund. No hoops. No "prove you did the homework" forms. No call where someone tries to talk you out of it. We built something we're confident in. If it doesn't work for you, we don't want your money. The real risk is spending another 90 days watching the gap between AI-equipped businesses and everyone else keep widening.
What You Need to Bring
A Claude subscription ($20+/month). A business (existing or launching). And 3 to 4 hours per week for 8 weeks. That's it.
theClick is taking people further than any other training I've seen out there. People are struggling to get AI to work for them because they are getting surface level training. Everyone here will be equipped to adjust for what is coming.
Cindy Hageman
Business/Tech Consultant, GoFartherToday
I just renewed my subscription for theCLICK for another year because I want to continue to learn the skill to master AI for our company. We appreciate how Russ is teaching marketing and the use of AI at the same time.
Thomas Rast
CEO, Equinera, LLC
Why This Cohort. Why Now.
50-seat cap. We meet live, twice a week, 90 minutes each. Quality degrades past 50. This isn't a webinar with 500 people on mute. This is a working session. 50 is the hard cap.
Cart window: April 28 through May 5. The $300 discount and enrollment close on May 5. After that, the price returns to $990 and this cohort closes.
Cohort starts May 12. This isn't evergreen. You join this cohort or wait for the next one. There is no announced next cohort.
The 90-day clock. Anthropic publishes their Glasswing findings in early July. When that report drops, the conversation about broader access to Mythos-class models begins. The people who already know how to configure agents, design workflows, and build systems will be ready for whatever comes next. The people who waited will be reading "Getting Started" guides while the early movers are already running.
McKinsey said it plainly: "The moment has come to bring the gen AI experimentation chapter to a close. This is a pivot only the CEO can make." Dario Amodei, CEO of Anthropic, put it another way: "It cannot possibly be more than a few years before AI is better than humans at essentially everything."
This is your pivot. The next 90 days decide which side of it you're standing on.
Questions You're Probably Asking
Who This Is For
- ✓ Business owners who turn expertise into revenue: consultants, coaches, service providers, info product creators, agency founders
- ✓ You've been experimenting with AI for 1-3 years with mixed results
- ✓ You want a working system, not another course to watch
- ✓ You're ready to invest 3-4 hours per week for 8 weeks
- ✓ You value doing over learning. Templates over theory. Results over inspiration.
Who This Is NOT For
- ✕ Anyone looking for a quick AI hack or a chatbot
- ✕ People without a business (or a clear direction toward one)
- ✕ Anyone who wants to watch videos and "get to it later"
- ✕ People who aren't willing to commit 3-4 hours per week
- ✕ Anyone expecting AI to replace them (this system amplifies your expertise, it doesn't replace it)
The 90-day countdown started April 7. In early July, Anthropic publishes what Project Glasswing found. After that, the conversation about Mythos-class AI going broader begins. The people who spent those 90 days building (configuring agents, installing workflows, launching campaigns) will be ready. Everyone else starts from scratch. theCLICK Pro starts May 12. 50 seats. Cart closes May 5. This is the window.
Ash joined the last cohort and walked out with two complete cleaning company websites, 40+ SEO pages, and online booking. Job applications started landing inside 48 hours. Debbie ran a $1,000 Klaviyo audit in 10 minutes that used to take her 6 hours. Michael built a 6-agent content engine and is quoting $20,000 per case. Same 8 weeks. Same system. The only variable was showing up.
A year from now, you'll either have an AI marketing system that's been running for 10 months, compounding every week, producing content, launching campaigns, getting stronger with every model upgrade. Or you'll still be prompting a chatbot and wondering why the output sounds like it was written by someone who's never heard of your business. The only difference is what you do in the next 7 days.
What It Costs. What It's Worth.
$990 is the standard price after launch. That's what comparable AI implementations run, and that's what this cohort will cost the next time it opens. During the cart window (April 28 through May 5), launch pricing brings it to $690. One campaign launched with this system covers the full cost. The system keeps producing after that. After May 5, the price returns to $990 and this cohort closes.
50 of 50 spots remaining
Here's What This Comes Down To
The AI agent era is here. Not approaching. Not on the horizon. Here. Every major platform shipped it. The adoption data proves it. The businesses that moved first are already pulling ahead. In 90 days, Mythos-class AI becomes part of the conversation. The skills you learn between now and then (configuring agents, designing workflows, connecting tools, building systems) are the skills that compound. They scale to whatever comes next. theCLICK Pro gives you all of it. The system. The installation. The community. The skills. In 8 weeks. 50 seats. Cart opens April 28. Cohort starts May 12.
JOIN theCLICK PROYour guide
Meet Russ Henneberry
Russ co-authored <em>Digital Marketing for Dummies</em>, a global best-seller. He's trained thousands of marketers on stages across North America and Europe. He's built content systems, run campaigns, and trained teams at Kajabi, Shopify, Zipify, Smart Marketer, and the Anthropedia Foundation over two decades in digital marketing. When AI agents arrived, he didn't just experiment. He built Growth OS, a plugin-based AI marketing system designed for business owners who need results, not toys. He uses it to run theCLICK. His members use it to run their businesses. He leads every live session. He runs every office hour. He's in the Slack community daily. This isn't a "buy my course and figure it out" situation. He builds alongside you for 8 weeks.
Real members. Real results. Join them.
50
Seats
8
Weeks
30
Day Guarantee