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Cheat Sheet

ChatGPT Projects for Marketing Operations

Use Projects to keep marketing work organized and grounded, so the AI produces consistently useful output instead of restarting, drifting generic, or going off the rails.

What you’ll be able to do

  • Set up a Marketing Project that applies shared instructions to every chat inside it
  • Reduce cold start (starting from zero each session), boiled chicken (generic, bland output), and drunk uncle (hallucinations, forgetting, going off-track)
  • Attach core business context (offer + persona + plan) so output becomes specific and actionable
  • Use GPTs as tools inside a Project (e.g., writing voice or calendar builder) without losing context

Key terms (quick definitions)

  • Growth OS: a proven system that helps founders and marketers plan → build → ship business growth campaigns with astonishing speed and quality
  • ChatGPT Project: a workspace that holds chats plus shared instructions and shared files
  • Project instructions: rules the AI follows for every chat in that Project
  • Grounding: anchoring responses to a trusted source of truth (files, URLs, docs, systems)
  • GPT (Custom GPT): a specialized tool you can call into a conversation to do a specific job
  • Mechanic vs Strategy work: execution tasks vs high-leverage decisions that affect revenue

The 3 AI problems this setup solves

  • Cold start: every session feels like starting over
  • Boiled chicken: output is generic and “technically correct” but not useful
  • Drunk uncle: hallucinations, forgetting, and going off-track
Rule of thumb: the cure is Project structure + grounding (instructions + files).

Projects vs GPTs (how to think about it)

Projects GPTs (Custom GPTs)
Workspace / container for a category of work (e.g., Marketing) Tool you use for a specific task (e.g., rewrite, plan, analyze)
Holds chats + shared instructions + shared files Has its own instructions and (optional) knowledge
Creates compounding context across threads Pick it up, use it, then dismiss it
Best mental model: “Intelligent folder” Best mental model: “Hammer / screwdriver”

Do the work inside a Project, then call specialized GPTs when you need a specific capability—without losing your grounding.

Build your Marketing Project (setup checklist)

  1. Create a new Project (name it “Marketing” or “Marketing Ops”).
  2. Choose memory scope:
    • Project-only = sealed container (recommended; especially for client work)
    • Default = may reference info across your account
  3. Add Project instructions (a proven marketing framework that shapes how it thinks).
  4. Attach grounding files (minimum viable):
    • Offer (what you sell, who it’s for, outcomes, proof)
    • Persona (pain points, triggers, objections, language)
  5. Do all marketing work inside this Project so context compounds over time (reuse and refine key threads).
Minimum viable grounding: Offer + Persona. Best practice: Offer + Persona + Growth Plan.

FAQ

What is a ChatGPT Project?
A Project is a workspace that groups related chats and can include shared instructions and files so every thread in that Project starts with the same context.
How is a Project different from a GPT?
A Project is the container where work lives (instructions + files + threads). A GPT is a specialized tool you call into a conversation to do a specific job (e.g., rewriting or building a calendar).
What does “grounding” mean?
Grounding means anchoring the AI to a trusted source of truth—like your offer doc, persona doc, plan, or a web page—so it produces relevant output and is less likely to hallucinate.
Should I use project-only memory?
Project-only is typically the safest default because it keeps context contained—especially important when working with clients or separate business areas.
Why does my output feel generic?
Generic output usually means the AI isn’t grounded. Add project-level instructions (a framework) and attach files that define what you sell and who you sell to.
What should I attach to my ChatGPT Project first?
Start with (1) a short offer doc and (2) a persona doc. If you have one, add (3) a growth plan or marketing plan to increase specificity and strategic alignment.

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