AI Articles for Marketers
Doing the Work
We use these tools every day. We know what actually works (and what's just a good demo). No trend roundups. No fluff. Just the stuff that moves numbers.
8 Best Practices of Building Claude Cowork Plugins
Eight battle-tested rules for building AI plugins and workflows in Claude Cowork. From onboarding to two-part structure, learned from dozens of plugins.
Claude Cowork Projects for Teams
Claude Cowork Projects add multi-folder support, persistent memory, and layered instructions. Learn how to structure Projects for team AI deployment.
The Old Content Marketing Playbook is Dead (Do this instead)
The SEO content strategy of publishing hundreds of blog posts is collapsing. Data from HubSpot, NerdWallet, and Gartner shows what killed it and what replaces it.
Two Ways to Build a Claude Code Skill and When to Use Each
Learn the two methods for building Claude Cowork skills: Blueprint First and Do It First. Step-by-step examples show when to use each approach.
Custom GPTs vs Claude Skills: 6 Reasons Claude Is Crushing ChatGPT
Claude Skills beat Custom GPTs on fixability, portability, stacking, connectors, local access, and ownership. Here are six reasons to switch.
Claude Cowork Setup: The 6 Documents Your AI Needs to Crush Your To-Do List
Claude Cowork works inside folders on your computer. Set up these six core documents and your AI knows your business, your customer, and your voice.
Move Slow and Fix Things: The AI Workflow Guide
The move fast playbook backfires with AI agents. Learn the five-step Idea-Attempt-Fix loop that turns a 4-hour investment into permanent automation.
ChatGPT, Open Claw, or Claude Cowork: Which AI Tool Should I Be Using?
ChatGPT, Open Claw, or Claude Cowork? Compare the three types of AI tools for business. Learn which AI platform fits your team based on power, security, and simplicity trade-offs.
