The 3 mistakes that keep GPTs from helping
- Tinkering overload: too much tool-hopping creates half-finished work and no compounding advantage
- Cold start: you re-explain context every time instead of building a system that remembers how to work
- Boiled chicken: the AI is “reasonable” but generic because it isn’t grounded in your business reality
Rule of thumb: build a GPT with clear instructions, show it what “good” looks like, and attach the minimum files needed to ground it.
FAQ
What is a Custom GPT?
A Custom GPT is a purpose-built tool with instructions (and optional files) that runs a repeatable workflow—so you don’t have to re-prompt or reinvent the process every time.
Do I need a paid ChatGPT plan to create GPTs?
Typically yes—creating Custom GPTs is a paid feature. You can still use Projects on a free plan, but GPT creation generally requires a subscription.
What should I include in GPT instructions?
Start with Purpose, then Required Context, then the Process. Finish by showing an example of exactly what “good output” looks like.
Why does my GPT still feel generic?
Generic output usually means weak grounding. Improve your instructions, add “what good looks like,” and attach the minimum knowledge files needed for that GPT to do its job.
What files should I add to a GPT’s knowledge base?
Add files that define the truth: your offer, your persona, your plan, and any examples you want it to mimic (tables, formats, best-performing copy).
When should I use a thinking model vs a fast model?
Use a thinking model for planning, strategy, and calendars. Use a fast model for quick drafts, rewrites, or lightweight tasks where speed matters.
How do I use a GPT inside my normal workflow?
In any chat, hit @ and select the GPT like you’re grabbing a tool. Run it, get the output, then dismiss it when you’re done.
How do Projects make Custom GPTs work better?
Projects can hold shared files and instructions (offer + persona + plan). When you call a GPT inside a Project, it can operate with richer context and produce better results faster.