What is a custom marketing plugin?

A plugin is a structured set of files that configures Claude Cowork to understand your specific business. It contains your offers, personas, brand voice, content rules, workflows, and routines. When your agent loads the plugin, it instantly has full context on your company and can start producing real work.

Do I need Claude Cowork already set up?

No. We handle everything. If you don't have Claude Cowork installed yet, we'll walk you through the setup as part of the engagement. All you need is a computer (Mac or Windows) and a paid Claude plan ($20/month to start).

How long does the build take?

Most custom builds are delivered within 2-3 weeks from the discovery call. Complex builds with many workflows or tool integrations may take longer. We'll give you a clear timeline during the architecture phase.

Can you build plugins for my entire team?

Yes. We can build a shared plugin that multiple team members use, or individual plugins tailored to different roles (marketing manager, content lead, sales, etc.). The team training session ensures everyone knows how to use the system.

What if I need changes after delivery?

You get 30 days of follow-up support included. During that window, we make adjustments, add workflows, and answer questions. After 30 days, we can discuss ongoing support or you can maintain the system yourself. Claude Cowork makes it straightforward to extend what we build.

Do I need to be technical?

No coding, no terminal, no developer experience required. Claude Cowork has a clean, intuitive interface. You work by talking to your agent in plain English. If you can describe what you want, your agent can build it.

DONE-FOR-YOU AI AGENT BUILDS

We Build Your AI Agent. You Run Your Business.

Get a custom Claude Cowork plugin built around your offers, your audience, your brand, and your workflows. A fully configured AI agent, ready to ship real marketing work from day one.

SCHEDULE A CALL ⊕

Trusted By

THE GAP

You Know AI Agents Are the Future. Building One Is the Problem.

You downloaded Claude. You watched the demos. You see what's possible. But turning that potential into a working system for your business? That takes weeks of learning a new platform, structuring files, mapping workflows, configuring brand voice, and wiring tools together.

Most companies stall at "I downloaded Claude, now what?" They burn hours experimenting without a plan and end up with a chatbot instead of an agent.

You don't need to learn how to build a plugin. You need someone who already has.

YOUR CUSTOM BUILD

A Fully Configured AI Agent, Built for Your Business

✓

Custom Offer Document & Persona

Your AI agent gets trained on what you sell, who you sell to, and the exact pain points that drive your buyers. Every output starts grounded in your market.

✓

Brand Voice & Content Rules

We capture how your company sounds, writes, and presents itself. Your agent produces marketing that reads like your best writer created it.

✓

3-5 Marketing Workflows, Built & Tested

We identify the workflows that eat your team's time and build them into repeatable, AI-driven systems your agent runs on command.

✓

Morning Routine & Operational Routines

Daily briefings, reporting pulls, status checks. Your agent handles the operational rhythm so your team starts every day with clarity.

✓

Connectors Wired to Your Tool Stack

Gmail, Calendar, Slack, Notion, Zoom, Canva, Beehiiv, and more. Your agent coordinates across your tools so your team stops switching tabs.

✓

Team Training Session

A live walkthrough with your team so everyone understands how to use, extend, and get the most from your custom agent.

✓

30-Day Follow-Up Support

We stay with you for 30 days after delivery. Questions, adjustments, new workflows. You are never left to figure it out alone.

"Russ is always on the cutting edge, first doing the work, then teaching it in a way that actually clicks. And when it comes to AI, he's become one of the most trusted voices I know."

MOLLY PITTMAN

CEO, Smart Marketer

How It Works

Four steps from call to working agent.

1

Discovery Call

Free consultation where we learn your business, your tools, your goals, and your constraints. We determine fit and scope the build. Book here.

2

Plugin Architecture

We map your offers, personas, brand voice, priority workflows, and tool stack into a build plan. You approve the architecture before we write a single file.

3

Build & Deliver

We build your custom plugin, configure every workflow, wire your connectors, and test the full system. Then we install it on your machine and verify everything runs.

4

Training & Handoff

Live session with your team to walk through the agent, demonstrate workflows, and answer questions. Plus 30 days of follow-up support to lock in adoption.

Is This Right for You?

This is for you if...

✓ Marketing teams ready to put AI agents to work on real campaigns
✓ Agencies that want a repeatable AI system for client work
✓ Founders who know what they want built and need someone to build it
✓ Companies that tried AI tools and stalled at implementation
✓ Businesses that need speed and cannot afford a learning curve

This is probably not for you if...

× Companies looking for a basic chatbot or prompt library
× Teams that want to "explore AI" without committing to adoption
× Organizations with no marketing workflows to upgrade

"I just renewed my subscription for theCLICK for another year because I want to continue to learn the skill to master AI for our company. We appreciate how Russ is teaching marketing and the use of AI at the same time."

THOMAS RAST

CEO, Equinera, LLC

Ready to Ready to build something together?

SCHEDULE A CALL ⊕

WHO BUILDS YOUR PLUGIN

Hi, I'm Russ. 👋

I've spent two decades in digital marketing, working with thousands of companies through consulting, training, stage presentations, and my book, Digital Marketing for Dummies.

When AI agents arrived, I built Growth OS: the system that turns Claude Cowork into a business growth agent. I use it every day to run theCLICK. I've built plugins for companies, solo founders, agencies, and marketing teams across industries.

When you hire me to build your custom plugin, you get someone who understands both the marketing strategy and the AI architecture. Your agent won't just be configured. It will be configured by someone who knows what good marketing looks like.

Have questions? Contact me directly at russ@modernpublisher.com.

Most engagements require a $5,000 investment

SCHEDULE A CALL ⊕

Common questions.

Have more questions? Send me an email at russ@modernpublisher.com and I'll get you an answer.