The Ecommerce Stack for Claude

By Russ Henneberry · Updated May 2026

Fourteen connectors that take an ecommerce brand from ad creative to checkout to support to retention, with install paths for Claude Cowork and Claude Code side by side.

Ecommerce operators do not need every connector in the library. They need the fourteen that take a DTC brand from generating an ad to running paid media to processing a checkout to handling support tickets to keeping the customer in the email list. This collection picks them, ranks them by install priority, and shows the install path for both Claude Cowork (the desktop and web app for marketers and operators) and Claude Code (the terminal tool for engineers and agency developers). Use it to decide what to wire up first.

How to use this page

For ecommerce operators running Meta ads. Use this page to decide which connectors to install first, in what order, and on which Claude surface (Cowork for marketers and operators, Code for engineers and agency devs).

→ On Claude Cowork? Paste the Cowork connector name and URL into Customize → Connectors. Sign in when the browser pops up.

→ On Claude Code? Run the install command in your terminal. Sign in when the browser pops up.

Not sure which surface you are on? Read the Cowork vs Code explainer.

Day 1: Store, paid media, creative

The five connectors that touch revenue directly. Install these first. The store, the two ad platforms, and the two creative generators that feed the ads.

Tool	In Claude Cowork	In Claude Code
Shopify Storefront MCP Shopify's official Storefront MCP at /api/mcp gives Claude cart-building, checkout-link generation, and store-policy lookup for any store on the platform. Catalog search lives on a separate UCP endpoint that needs a developer-track setup.	Connector name Shopify Storefront Remote MCP URL `{your-store}.myshopify.com/api/mcp` Full install guide →	Install command `claude mcp add --transport http shopify-storefront https://{your-store}.myshopify.com/api/mcp` remote
Meta Ads MCP Meta's official MCP at mcp.facebook.com/ads plugs Claude straight into the Marketing API. Twenty-nine tools across Facebook, Instagram (feed, story, reel), and Audience Network. OAuth via Meta Business Suite, no developer app, no token to rotate.	Connector name Meta Ads Remote MCP URL `mcp.facebook.com/ads` Full install guide →	Install command `claude mcp add --transport http meta-ads https://mcp.facebook.com/ads` remote
Google Ads MCP Google's official open-source MCP at github.com/googleads/google-ads-mcp lets Claude Code query and manage Google Ads campaigns via the Google Ads API. Self-hosted on your machine or deployed to Cloud Run, with OAuth 2.0 or a service account.	Not available as a Cowork connector. See tool details.	Install command `pipx install google-ads-mcp && claude mcp add google-ads --command "google-ads-mcp"` local
Higgsfield MCP Describe a short-form video. Claude picks the right model from 30+ (Sora 2, Veo, Kling, Nano Banana), generates it in a marketer-ready format (UGC, unboxing, product review, TV spot), and hands back a video with a virality score.	Connector name Higgsfield Remote MCP URL `mcp.higgsfield.ai/mcp` Full install guide →	Install command `claude mcp add --transport http higgsfield https://mcp.higgsfield.ai/mcp` remote
Nano Banana MCP An open-source MCP server that connects Claude to Google's Nano Banana image models (Gemini 2.5 Flash Image, and Nano Banana Pro for Gemini 3 Pro Image). Generate, edit, and compose images up to 4K without leaving the conversation.	Not available as a Cowork connector. See tool details.	Install command `claude mcp add nano-banana -e GEMINI_API_KEY=your-key -- node /path/to/nano-banana-mcp/dist/index.js` local

Week 1: Lifecycle, support, attribution

The retention engine, the support inbox, and the attribution layer the operator reads every morning before deciding what to scale.

Tool	In Claude Cowork	In Claude Code
Klaviyo MCP Klaviyo's official MCP plugs Claude into your ecommerce lifecycle marketing. Build flows, write campaigns, segment audiences, query revenue, and manage subscribers without opening another tab.	Connector name Klaviyo Remote MCP URL `mcp.klaviyo.com/mcp` Full install guide →	Install command `claude mcp add --transport http klaviyo https://mcp.klaviyo.com/mcp` remote
Gorgias MCP Gorgias is the dominant helpdesk for DTC Shopify brands. The Composio Tool Router exposes it as an MCP so Claude can triage tickets, draft on-brand responses, manage tags and macros, and pull conversation insights into the strategy chat, without opening another Gorgias tab.	Connector name Gorgias (via Composio) Remote MCP URL `mcp.composio.dev/gorgias` Full install guide →	Install command `claude mcp add --transport http gorgias https://mcp.composio.dev/gorgias --header "Authorization: Bearer COMPOSIO_TOKEN"` remote
Triple Whale MCP Triple Whale's official MCP gives Claude direct access to the DTC analytics dashboard ecommerce operators read every morning. Blended ROAS, CAC, channel performance, and pixel attribution in natural language, no Looker chart-building required.	Connector name Triple Whale (Moby) Remote MCP URL `mcp.triplewhale.com` Full install guide →	Install command `claude mcp add --transport http triplewhale https://mcp.triplewhale.com --header "x-api-key: YOUR_KEY"` remote

Week 2: Intel and execution

Competitive intelligence and the design and editing tools that turn AI-generated raw material into ship-ready creative.

Tool	In Claude Cowork	In Claude Code
Apify MCP Name a platform. Claude finds the right Apify Actor, runs it in the cloud, and hands back structured data. Competitor pricing, SERP results, lead lists, review sentiment, without writing a line of code.	Connector name Apify Remote MCP URL `mcp.apify.com` Full install guide →	Install command `claude mcp add --transport http apify https://mcp.apify.com` remote
Canva MCP Canva's official MCP connects Claude to your design workspace. Generate, search, edit, resize, and export designs across formats, with brand kit and autofill capabilities for Enterprise teams.	Connector name Canva Remote MCP URL `mcp.canva.com/mcp` Full install guide →	Install command `claude mcp add --transport http canva https://mcp.canva.com/mcp` remote
Descript MCP Descript's official MCP plugs Claude into the AI video and audio editor. Import media, run Underlord edits, manage compositions, and export web links without leaving the conversation.	Connector name Descript Remote MCP URL `api.descript.com/v2/mcp` Full install guide →	Install command `claude mcp add --transport http descript https://api.descript.com/v2/mcp` remote

Ongoing: Knowledge, ops, and Code-side power

The reference layer where brand voice and SOPs live, the team channel where orders and creative reviews flow, and the Printing Press CLI for Code-side users who need bespoke tooling.

Tool	In Claude Cowork	In Claude Code
Notion MCP Notion's official MCP connects Claude to your workspace. Read, write, and reorganize pages, databases, and comments without leaving the conversation.	Connector name Notion Remote MCP URL `mcp.notion.com/mcp` Full install guide →	Install command `claude mcp add --transport http notion https://mcp.notion.com/mcp` remote
Slack MCP Slack's official MCP connects Claude to your workspace. Search channels, summarize threads, send messages, and surface customer voice from inside the conversation.	Connector name Slack Remote MCP URL `mcp.slack.com/mcp` Full install guide →	Install command `claude plugin install slack` remote
Printing Press CLI Mark van Horn's Printing Press generates agent-native CLIs from any API or website. The library ships 50+ pre-built ones (Shopify Admin, Klaviyo, Meta, Amazon, eBay, TikTok Shop, more) with a local SQLite mirror that makes compound DTC queries roughly 35x more token-efficient than the equivalent MCP.	Not available as a Cowork connector. See tool details.	Install command `go install github.com/mvanhorn/cli-printing-press/v4/cmd/printing-press@latest && npx -y @mvanhorn/printing-press-library install starter-pack` local

Who this is for

Solo ecommerce founders and operators: the install order is opinionated for a reason. Start with the five Day 1 connectors and you have a working AI stack for store, paid media, and creative inside a week.

In-house ecommerce marketing teams: the dual-surface table lets the marketer install in Cowork and the engineer install in Code, with both teams looking at the same fourteen tools.

Agencies running Meta and Google ads for DTC clients: install once per client account. The Printing Press CLI is the agency-side multiplier that builds bespoke CLIs for client-specific tools.

Skip if: you are a B2B SaaS company, an agency that does not serve ecommerce, or a brand that does not advertise on Meta. The curation is opinionated to a specific operator pattern. A SaaS-focused stack collection lives on a separate page.

Where to go next

Browse the library

Every MCP, plugin, and skill reviewed for marketers and operators.

How to install

The three-step walkthrough for adding any MCP to Cowork.

Cowork vs Code

Which Claude surface to use for which job.

Growth OS for Ecommerce

The guided workspace setup that pairs with these connectors.

Frequently Asked Questions

Do I install everything in Claude Cowork or in Claude Code?

Most ecommerce operators install in Claude Cowork because it is the point-and-click app for marketing and business work. Agency developers and ecommerce engineers who already live in the terminal install in Claude Code. The same connector usually works in both. The table on this page shows the Cowork install (paste a name and a URL into the Customize panel) and the Code install (a one-line claude mcp add command) side by side so you can pick the path that matches your surface.

Which one should I install first?

Start with Shopify if your store is on Shopify, then Meta Ads and Google Ads to plug Claude into the paid-media platforms, then Higgsfield for short-form video ad generation, then Nano Banana for static image ads. Those five cover revenue and the bulk of paid-media creative. Layer in Klaviyo, Gorgias, and Triple Whale in Week 1 for lifecycle, support, and attribution. Apify, Canva, and Descript come next for intel and creative finishing. Notion, Slack, and Printing Press are the long-term knowledge, ops, and Code-side power layer.

What is the install order based on?

Revenue impact and dependency order. Shopify and the two ad platforms touch money directly. Higgsfield and Nano Banana generate the creative that feeds the ad platforms. Klaviyo, Gorgias, and Triple Whale are the morning-coffee tools (email, support, attribution) that an operator reads before deciding what to scale. Apify, Canva, and Descript layer in competitive intel and creative finishing. Notion, Slack, and Printing Press are the operational and engineering backbone that supports everything else.

Do these connectors cost money?

The connectors themselves are mostly free on the publisher side: Shopify, Meta Ads, Google Ads, Klaviyo, Apify, Notion, Slack, Canva, and Descript all ship their MCP at no additional cost on existing plans. Triple Whale and Gorgias require an active platform subscription. Higgsfield and Nano Banana use generation credits (free tier for both is enough to evaluate). Printing Press is open source and free. On the Claude side, custom MCP connectors in Cowork require Claude Pro, Max, Team, or Enterprise. The free Claude plan does not support adding custom connectors today.

Can I run this stack without Shopify?

Yes. If your store is on WooCommerce, BigCommerce, or another platform, swap the Shopify entry for the equivalent in your stack (or watch for a future collection variant). The other thirteen connectors are platform-agnostic. Klaviyo works with most ecommerce platforms. Meta Ads, Google Ads, Triple Whale, Gorgias, Higgsfield, Nano Banana, Apify, Canva, Descript, Notion, Slack, and Printing Press are platform-independent.

How is this different from the Growth OS for Ecommerce plugin?

The Growth OS plugin is a guided setup that configures Claude with your store context (products, customers, brand voice) and a customer-acquisition framework. This collection page is the connector list, the tools that plug Claude into your operational systems. Growth OS is the brain. The connectors are the hands. Most ecommerce operators want both: install Growth OS for the workspace setup, then install these fourteen connectors to give Claude access to the live systems.

What if a connector goes down or changes?

Library entries are re-verified on a quarterly cycle so install URLs and capability summaries stay current with what each publisher ships. The collection page pulls install data live from each entry, so when an underlying entry updates, the table updates with it. Subscribe to the newsletter for change notes on the connectors in this stack.

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